Word: coke
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...Washington-based Sugar Association, which represents refiners and processors of sugar beet and cane, spent $235,000 last week to take out anti-Coke newspaper advertisements in 13 major cities. The ads charged that Coca-Cola Classic is not the "real thing" because it is sweetened with corn syrup, while the drink's original formula called for sugar, which is slightly more expensive. Of course, the Sugar Association has a keen financial interest in the sweetener question because its members do not make the corn syrup that is now used in most soft drinks. The decision by beverage companies...
...corn syrup, as every high school science student should know, is as much a sugar as sucrose, the technical name for beet or cane sugar. "The fact of the matter," said a Coca-Cola spokesman, "is that sugar is sugar is sugar." Even so, in May the company changed Coke's label to read "high fructose corn syrup and/or sucrose." Coca-Cola maintains that there is no difference in the quality or taste of the two forms of sugar...
Some cola purists beg to differ. Says Gay Mullins, a retired real estate investor from Seattle who founded the Old Cola Drinkers of America and helped lead the successful protest against the new Coke: "Corn syrup is like lead in my stomach. It doesn't give me the lift. It makes me sleepy." But industry analysts perceive no difference. Says Montgomery Securities' Emanuel Goldman: "Original and Coca-Cola Classic are one and the same thing...
...Atlanta company. The Murjani products included bright-colored sweaters ($40), sweatshirts ($34) and jean jackets ($52), all bearing the Coca-Cola logo. The trouble began when textile officials discovered that the clothes were made in Asia, despite being advertised as "All-American." Several textile companies angrily removed all Coke dispensers from their workplaces and refused to bring them back until Coca-Cola changed where its clothing was made...
...Despite Coke's conciliatory action, the damage had already been done. Says Lee Wilder, who follows Coke for Robinson Humphrey, the Atlanta-based investment firm: "Coke is an American symbol. The company opened itself to a lot of embarrassment by putting its name on foreign-made clothes. It was plain dumb...