Word: coked
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Dates: during 1960-1969
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...with Jeannie. "She is equally positive that her sister's little six-foot boy Melvin had nothing to do with it. When one thinks of the 39 stab wounds sustained by Jacques, in addition to having a crystal flamingo broken over his head and the impact of a Coke bottle which fractured his skull, it is difficult to imagine a stranger applying himself with such diligence. Either way, the lawyers are going to cost half a million. Jacques Mossier may be in the awkward position of paying to spring his betrayers...
...galleries sit hamburgers the size of Volkswagens. Here is a comfy zebra-striped chair draped with a leopard coat marked by the gallery PLEASE DON'T SIT. And right there behind the gallerygoer is a plaster facsimile of a real person looking like a petrified floorwalker. Coke bottles protrude from the canvas; TV sets roar from the painted surface; neon lights glow like theater marquees. A plethora of real objects has been swept into art, and art has walked right out of the frame into the living room...
...Coke College. Wisconsin-born Sandy Atwood, 53, has similarly put new life into Emory, once known as the "Coca-Cola college" because of its endowment by soft-drink tycoons. Since his arrival in Atlanta from Cornell (TIME, July 19, 1963), he has recruited a more dynamic faculty, launched a $25 million fund drive, raised admission standards and tuition. "If you're giving good education, there's no reason you shouldn't charge for it," he says...
Coca-Cola will supply syrup and bottles from Italy; the government will add water, sugar and distribution, and the two will split earnings fifty-fifty, with Coke getting its share in U.S. dollars...
Coca-Cola has broader hopes for the partnership than immediate profit. It is anxious to get beyond the tourists, create a market among Bulgarians themselves. Depending on how well sales go in ten-ounce bottles, Coke may move on to other sizes and containers, perhaps to fountain sales. Meanwhile, if the Bulgarian experiment works, there are the Czechs, Yugoslavians and Rumanians, all of whom may yet go better with Coke...