Word: coked
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Dates: during 1960-1969
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...girl was slapped on the side of the head with a rifle butt and all of a sudden coke bottles; beer cans, pieces of wood, and stones flew into the phalanx of soldiers...
...would have loved to have given the developer of the subdivision a free set of encyclopedias for $600. Instead I wasted an hour of working time walking, in the streets because there were no sidewalks, to a shopping center for a Coke and a glass of lemonade. Collier's wouldn't have liked that...
Then there is a new slogan: "It's the Real Thing"-a none-too-subtle implication that Pepsi, Royal Crown and other competitors are imitators. The slogan will be sung on radio spots by Soul Hero James Brown and the Fifth Dimension, among others. Coke's ad agency, McCann Erickson, has put together some highly imaginative TV commercials featuring still photos of "real life" in the U.S.-Coney Island, farms and hippies...
Thin on Diet. Nobody knows what the campaign will eventually cost. Much of the money will be paid by the bottler-distributors-provided that Coke can persuade them to come across. Franchise contracts are now so liberal that bottlers can do things that dismay headquarters-for example, placing some Coke signs on outhouse walls. At next week's convention, Coca-Cola will introduce a "modern" contract designed to give the company tighter control...
Though the old slogan is being muted, things have been going better with Coke. Profits and sales have risen steadily to $110 million earned on $1.2 billion in revenues last year. True, the company could have been more nimble in shifting to meet new buying trends: its products account for an estimated 41% of the U.S. soft-drink market, but the company's Tab ranks only third in the market for diet colas. On the other hand, Coke has diversified quite successfully in recent years, notably with its big-selling Fresca. Now the company hopes to put still more...