Word: coked
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Dates: during 1990-1999
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...Springfest usually donate approximately $8,000 to a student government. In return, they receive a presence in the form of booths, information tables or perhaps even in the event's title. The council could host the Coca-Cola Springfest, for example, replete with red and white banners and other Coke promotional gimmicks...
...Springfest usually donate approximately $8,000 to a student government. In return, they receive a presence in the form of booths, information tables or perhaps even in the event's title. The council could host the Coca-Cola Springfest, for example, replete with red and white banners and other Coke promotional gimmicks...
...three partners -as in its vast warehouse of stars. "Celebrity icons are brands," says JOHN DOONER, McCann-Erickson's CEO, "and there may be opportunities to work with like-minded brands in the corporate world." Such work will probably be more subtle than, say, SEAN PENN doing a Coke commercial. "We're not in the advertising business; we're in the publicity business," notes PMK partner PAT KINGSLEY (the third PMK pooh-bah: LOIS SMITH). But by schmoozing with its new friends in the entertainment biz, says Dart, McCann-Erickson will be able to "tip off its clients to trends...
Cramer runs a hedge fund and writes for thestreet.com He holds investments in Cisco, Coke, Dell, Intel and Microsoft. This column should not be construed as advice to buy or sell stocks...
...three partners -- as in its vast warehouse of stars. ?Celebrity icons are brands,? says John Dooner, McCann-Erickson?s CEO, ?and there may be opportunities to work with like-minded brands in the corporate world.? Such work will probably be more subtle than, say, Sean Penn doing a Coke commercial. ?We?re not in the advertising business; we?re in the publicity business,? notes PMK partner Pat Kingsley (the third PMK pooh-bah: Lois Smith). But by schmoozing with its new friends in the entertainment biz, says Dart, McCann-Erickson will be able to ?tip off its clients to trends...