Word: coked
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Dates: during 1990-1999
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...with rhythm--rhythm that can be drawn out of anything; household objects, industrial junk, the lowbrow things you find in your pockets, the natural world itself. That means that the world is filled with music. "You can make music out of absolutely anything, whether it's...tapping on a Coke can or picking up pebbles on the beach," says the show's co-creator Steve McNicholas. "It's what you want to do with...
During Goizueta's tenure, Coke won the cola wars going away. In the $54 billion carbonated-beverage business, Coke owns 43% of the domestic market, to Pepsi's 31%. Coke has captured 48% of the world market, while Pepsi lags with 22%, estimates Beverage Digest. Goizueta, a globalist, has pushed sales hard outside the U.S. Coke gets 71% of its revenue abroad, while Pepsi generates more than 70% in the U.S. Last year PepsiCo's sales rose 5%, to $31.6 billion, but its earnings fell 28%, to $1.1 billion. Hindered by a strong dollar, which hurts foreign sales, Coke...
...Coke has played kick the can with the big "Project Blue" global campaign that Pepsi launched last year, grabbing Pepsi strongholds like Russia and India. Goizueta orchestrated one of the cola war's most outrageous raids--buying half of Pepsi's Venezuelan bottler and grabbing a dominant market share almost overnight. "The conclusion is obvious," he told TIME shortly afterward. "Our system has terrific momentum...
...notable achievement that Goizueta built a management team that can absorb his loss. "They really have a depth of management," says Jennifer Solomon, an analyst at Salomon Brothers. "I would be much more concerned if this issue arose at some other companies." Ivester has virtually run Coke's operations since being appointed president three years ago, which allowed the cerebral Goizueta to manage the big picture...
Under Ivester's direction, Coke is pouring on the investment to attain its goal of gulping 50% of the U.S. market by 2001. The plan is to make this conspicuous brand ubiquitous by putting a Coke vending machine or retail point within arm's length of every consumer. Those market-share points are going to become harder to swallow, though. Coke and Pepsi lay out about $2 billion annually in soft-drink promotion worldwide, and spent an ugly summer in a nonstop price war. Moreover, Pepsi has its own formidable general in Roger Enrico, as well as a new game...