Word: coked
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Dates: during 1990-1999
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Pepsico CEO Roger Enrico is seeing an awful lot of red in his first few months as captain of the blue team. Throughout July the renowned cola warrior got to witness the marketing frenzy associated with the Games in Atlanta, a.k.a. the Coke Olympics. Coke is riding Olympic glory to an 8% increase in sales so far this year, twice as fast as its great rival...
...ought to share in a $3 million grant that would wire it to the Internet. Donald Kaplan, who works for the library system, recalls that the emissaries from Redmond, Washington, were dubious: "One of them asked, 'Will this be like the movie The Gods Must Be Crazy, where a Coke bottle falls out of the sky and no one knows what to do with it?'" Kaplan shrugged off the gibe, saying, "No, it'll be like the movie Field of Dreams--build it, and they will come...
...beers came, but I decided I was really in the mood for something else. I asked for a Diet Coke. I received a blank stare. My bad. They call it Coca Cola Light out here. I tried again in broken Japanese, "Coca Cola Light Onegai-shimasu." This time, the response was only laughter--not only from the bartender/chef but also from Ishii-san and the dozen or so other people in the restaurant...
Places that previously served only green tea began serving Diet Coke's twin sibling. Unfortunately, nobody bought...
Those who carped, indeed, about the $130 limited-edition mini-Coke bottles and the Elvis-imitator congestion of Atlanta's streets could have found the Games in lowercase by wandering farther afield to the outlying venues. All around the lesser sports, the air was thick with suntan oil as children played in wading pools and teams of volunteers cleared courts to the demonic sounds of Jerry Lee Lewis singing Great Balls of Fire. In Savannah, Georgia, where yachting was staged, a media-transport coordinator consisted of a man in a deck chair on an empty sidewalk. In Atlanta Beach, only...