Word: coked
(lookup in dictionary)
(lookup stats)
Dates: during 1990-1999
Sort By: most recent first
(reverse)
...plays the transsexual Tina with relish. Maura is an actress who, as Almodovar has written, "enlarges in front of the camera." With her wide-eyed insouciance, she looks like the girl-(or former boy)-next-door, whether she's singing a hymn at the altar, snorting a line of coke or vaulting over a bar counter. Banderas (of "Mambo Kings" and "Truth or Dare") is hilarious as the appealingly deranged fan, and Poncelas convincingly portrays the oddly down-to-earth avant-garde director...
...Coke surprised McCann by signing CAA for what it vaguely described as media and communications advice. "What is that?" asked a testy McCann executive. "Isn't that what agencies do? Create an image, a media concept?" Before long, the McCann team found out what Coke had in mind: CAA advisers were working alongside them in their New York City offices, suggesting ideas for Coke Classic. Coca-Cola had created an uneasy creative alliance in search of better ideas. They had also created a mild panic in the advertising business, where many executives viewed CAA's new role with alarm. Rumors...
...agency's chief, Michael Ovitz, has reinvented the meaning of the deal in Hollywood, often representing nearly every major player in top films and selling them as a package. But Ovitz has long yearned to have his firm branch out from being merely talent agents. He got close to Coke executives when he helped arrange Sony's friendly purchase of Columbia Pictures from Coca-Cola...
...latest deal, he was able to offer Coke the services of top filmmakers as collaborators on its ads. Film directors Rob Reiner (When Harry Met Sally, A Few Good Men) and Richard Donner (Superman, Lethal Weapon), for example, were among those producing the new Coke commercials. "What we do every day," explains Ovitz, "is listen to ideas, encourage them, nurture them. This is no different. Instead of creating a story that is TV or feature-film length, we shifted to stories that are 30 seconds or 60 seconds long." As for what Coca- Cola paid CAA for its work...
...spokesman for McCann, which came up with the new slogan, "Always Coca- Cola," maintains that the agency is pleased with the new commercials. McCann will remain Coke's agency of record, creating ads and providing a variety of marketing and administrative services in many of the 195 countries where Coca-Cola sold a record 10 billion cases of its regular and diet sodas last year. If the help from Hollywood was cause for anxiety, what really matters for both Coke and McCann is their strong new armory of advertising for the company's flagship brand...