Word: coked
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Dates: during 1990-1999
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Moral ambiguities abounded. In Janesville, Wis., Riley watched as anti-Klan demonstrators violently battled police while Klan members stood peacefully on a hill. "The protesters hit me in the stomach with a can of Coke hurled from 100 ft. away," recalls Mike. "Klan leader Thom Robb is a friendly soul who welcomed us into his home for a spaghetti dinner. He loves his family, but he's looked at the world from upside down for so long that hate has become love and evil has become good...
...rocker who scandalized the world by admitting he had experimented with LSD, although there's no denying his repeated run-ins with the law over marijuana. Whether McCartney has given up that habit is debatable. He admits to only one vice: drinking Johnnie Walker Red Label Scotch and Classic Coke. "Four, and I'm anybody's," he jokes to friends...
Challengers Coke and Pepsi take on champion Gatorade...
Still, Gatorade cannot afford to be complacent; it will be hard-pressed to match the distribution reach of Coke and Pepsi. Besides its grocery- and convenience-store business, for example, Coke has 350,000 vending-machine and fountain outlets in the U.S. alone. And the vending machines, the company says, are perfect "sampling points" for customers to try a new product like PowerAde...
Ironically, Gatorade may be responsible for spawning one of its new heavyweight competitors. With an eye on expansion, especially overseas, Gatorade approached Coca-Cola last January about using Coke's distribution system. But the talks broke off in April, and the next thing Gatorade knew, Coke had pledged a "major commitment" to sports drinks...