Word: coked
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Dates: during 2000-2009
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...would think that as sellers of small pleasures, Coke and Pepsi would be poised to ride out this rough economy on similar waves. But Coke has turned in strong earnings lately while Pepsi has lagged. The divergence in performance stems less from an evolution of American tastes than from a gradual parting of strategic paths. The cola twins differ more and more in their nonbubbly portfolios...
...Coke has focused on supplementing its signature soda brands with water (Vitamin Water), juice (Odwalla) and other noncarbonated drinks, answering critics who lambasted the company for being a lightweight in the nonsoda segment of the beverage business. To keep up its momentum, Coke recently bought a 40% stake in Honest Tea, an organic-bottled-tea upstart. Pepsi, which owns Gatorade and Tropicana, was already well positioned, so it steadily ramped up its focus on snack foods. Its Frito-Lay division now accounts for 56% of Pepsi's annual retail sales. Over the past decade, that product diversity has helped Pepsi...
Enter Aldi, that spartan bastion of private-label goods where brand names like Coke and Betty Crocker have largely been banished for being too pricey. Aldi concentrates on selling core high-volume grocery products like ketchup and coffee. Want a choice in those categories? Forget it. By offering a single brand in a single size, Aldi executives say, the chain can substantially undercut conventional retailers on 90% of the products it sells...
...other country is as obsessed with novelty as Japan. While product launches in the U.S. are often the stuff of great fanfare and huge p.r. budgets - New Coke, anyone? - endless iterations on an edible theme are the norm in Japan. American beer drinkers partial to Budweiser basically face a binary choice: Bud or Bud Lite, although they might occasionally find such niche-market products as Bud Select or Bud Extra. By contrast, when a Japanese beer drinker goes to buy a can of Asahi at an average convenience store, he has to choose between Super Dry, Premium, Prime Time, Black...
...conclusion: forget science, the people want Coke. Though respondents weren’t squeamish about contraceptive measures, they were far more comfortable with 24 ounces of Coke than five ounces of lubricant (spermicidal properties unspecified). So what if soda can’t really prevent pregnancy? The U.S. needs to keep up with the burgeoning Third World anyway. And even though most respondents would rather that several (million?) of their best buddies be immersed in water, they clearly prefer Coca-Cola’s secret formula to nonoxynol-9. Sorry, big pharma; congrats, big sugar...