Word: coked
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Dates: during 2000-2009
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Vultaggio treats the battle for supremacy in the $3.5 billion ready-to-drink tea category like a heavyweight bout, and he plays the role of the trash-talking underdog. He dismisses Lipton (made by Pepsi and Unilever) and Nestea (a Coke-Nestlé partnership) as "garbage." His advice to Coke: "Fire those people [the marketing executives]. Put them on a truck, and run them south. They're out there covering their asses." Vultaggio gloats about the fate of Snapple, once a proud independent like Arizona, that was swallowed and spit out by Quaker Oats and is now part of Cadbury-Schweppes...
Vultaggio does have reason to brag: his brand dominated 2005, a year in which Coke and Pepsi fizzled. "Arizona went nuts," says Jeffrey Klineman, editor of Beverage Spectrum magazine, a trade publication. According to Beverage Digest, Arizona topped the retail iced-tea market in 2005, taking a 32.3% market share in supermarkets, convenience stores and drugstores and picking up more business than any other brand. Arizona's annual sales in major retail-distribution channels topped $417 million, according to Information Resources. The company says its total sales, including Wal-Mart and all the hundreds of tiny corner bodegas that sell...
...party leaders are warning privately against taking that strategy too far. "If Diet Coke criticizes Coke, people buy Pepsi, not Diet Coke," said Ken Mehlman, chairman of the Republican National Committee. In an internal Republican Party memo provided to TIME, Jan van Lohuizen, a longtime Bush pollster, warns candidates tempted to distance themselves that "President Bush drives our image and will do so until we have real national front-runners for the '08 nomination. If he drops, we all drop." Another Republican strategist describes the problem for G.O.P. candidates this way: "Adding weight to the anchor doesn't help them...
FM’s spread in Eliot dining hall featured Boylan’s Cane Cola, Tab, A.J. Stephan’s Sarsparilla, and Malta Goya alongside big names Coke and Pepsi. While a few students chose the cup of Pepsi as their favorite, 70% of those polled picked Coke as their drink of choice...
Many students agreed with SLAM’s sentiment, but doubted the practicality of a switch from Coke. Larissa D. Koch ’08 says “There are enough people who are very thoroughly attached that there would be significant protest.” Usmani, for his part, says Coke-lovers have “a valid point,” but adds, “I have faith in Harvard students. I don’t think anyone can turn their back.” Unfortunately for SLAM, neither Harvard students nor the Harvard administration show...