Word: coked
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Dates: during 2000-2009
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...what if they could actually watch our brains work as they test their products? A recent experiment by Read Montague, a neuroscientist at Baylor College of Medicine, may be laying the groundwork for just that. In an experiment last year, he scanned volunteers' brains as they drank samples of Coke and Pepsi. When the colas were not identified, the tasters showed no particular preference for either. But when they were shown the iconic red-and-white label, they expressed a huge preference for Coke, irrespective of which cola they were actually sampling. Coke's logo, the scans showed...
...World's Most Powerful Man Oh, maybe it's the President of the U.S., but even Bill Clinton takes orders from supermogul Michael Ovitz, whose Creative Artists Agency represents the major Hollywood talent, creates new Coke ads, advises studio chiefs -- and arranges the guest list for Clinton's star-struck visits to Hollywood...
...went into a brief coma seven years ago, she recalled, and “the moment he woke up, he said, ‘My name is Jack Dougherty and I’d like a big, tall Coke...
Sitting on one of the living room couches in front of a refreshments table loaded with a variety of low-calorie drinks (Aquafina, Schweppes, and Diet Coke), Whitman theorizes that the atmosphere has a lot to do with the clothes’ appeal. The customers, she says, “are walking in from the library, feeling drab and dumpy.” Posing in silk charmeuse cocktail dresses before the mirror and their friends, they become new people. “You know how it is when you put high heels on,” Whitman says...
...then, Polaroid's shares were virtually worthless, having plummeted from $60 in 1997 to less than the price of a Coke in October 2001. During that period, employees were forbidden to unload their stock, based on laws approved by Congress. But what employees weren't allowed to do at a higher price, the company-appointed trustee could do at the lowest possible price--without even seeking the workers' permission. Rather than wait for a possible return to profitability through restructuring, the trustee decided that it was "in the best interests" of the employees to sell the ESOP shares. They went...