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...subsidies from Washington. Over the past decade, the Federal Government has poured more than $50 billion into the corn industry, keeping prices for the crop - at least until corn ethanol skewed the market - artificially low. That's why McDonald's can sell you a Big Mac, fries and a Coke for around $5 - a bargain, given that the meal contains nearly 1,200 calories, more than half the daily recommended requirement for adults. "Taxpayer subsidies basically underwrite cheap grain, and that's what the factory-farming system for meat is entirely dependent on," says Gurian-Sherman. (See the 10 worst...

Author: /time Magazine | Title: Getting Real About the High Price of Cheap Food | 8/21/2009 | See Source »

Although the nonalcoholic sector has made merry for the past five years, future growth is far from guaranteed. The recession could force cash-strapped sippers to turn to cheaper soft drinks. (A can of Coke costs about two-thirds of a bottle of alcohol-free beer.) And despite the improvements in taste, it's unlikely that beer connoisseurs like Evans will ever become fans. "You need the roundness and fullness that alcohol brings to a beer to hold [all the flavors] together," he says...

Author: /time Magazine | Title: A Lighter Brew: Nonalcoholic Beer | 8/3/2009 | See Source »

...slice, strip, mix and otherwise recreate it to look gourmet. Fancy Fast Food offers meticulously detailed, elegantly photographed recipes that can transform, say, a Big Mac Extra Value Meal into "McSteak & Potatoes" (the "potatoes" being the hamburger bun and french fries pureed in a food processor.) The large Coke, of course, gets served in a wine glass. (Read "Fast Food: Would You Like 1,000 Calories with That...

Author: /time Magazine | Title: Fancy Fast Food | 7/2/2009 | See Source »

...Even when I cook for myself now, I try to make it look fancy." Trinidad welcomes submissions to the site, but he has one rule - everything must come from the same fast-food restaurant. That leads to some creative solutions: need soy sauce for that chicken "sushi"? Heat the Coke you bought on a stove until it turns thick and saucy, and presto. New recipes he's planning include a Subway sandwich lasagna and a Domino's pizza stir fry. Others are doubtlessly on the way, as he was just offered a book deal to publish his recipes...

Author: /time Magazine | Title: Fancy Fast Food | 7/2/2009 | See Source »

...that distinction goes to Wang Zhizhi, who was drafted by the Dallas Mavericks in 1999 - Yao is by far the most prominent. A seven-time NBA All-Star and pillar of the Chinese national team, his angular face can be seen on everything in China from Coke billboards to Visa ads. His annual endorsement income last year was estimated at $36 million, more than triple that of the next highest-paid Chinese sports pitchman, hurdler Liu Xiang...

Author: /time Magazine | Title: China Fears Yao Ming Injury Could End His Career | 7/1/2009 | See Source »

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