Word: coked
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...investment banker Herb Allen's annual gathering for media moguls in Sun Valley, Idaho, last July--when locals were paid $20 an hour just to be available for baby sitting--Coca-Cola CEO Douglas Daft at one point turned for advice to investment legend Warren Buffett, who sits on Coke's board. What would happen, Daft wondered, if Coke suddenly stopped giving Wall Street quarterly earnings estimates? Buffett answered that Coke's shares would be more volatile and some investors would sell but that these were prices worth paying. Daft would forever "be free from that fiction," Buffett said, according...
...almost all being of age, only Palmer-Amaning helped himself to a Heineken care of FM’s expense account. Five of the others, ordering over the fortuitous din of Kim Wilder’s Kids in America, went for a rather different beverage. “Diet Coke, please...
...couple of the Diet Coke drinkers were happy, though, to complain about the “lack of sophistication” of their American peers. Obviously, irony is a less popular international commodity than carbonated beverages. So, why come to the States at all? It’s too cold here, there’s no decent soccer to follow and even at Harvard many of the people are, apparently, “shallow.” Why bother...
...those of you lab rats, who will be spending 60-hour weeks in labs, biting your nails over your non-viable thesis experiments. Rule #1 for any thesis: Make sure that you have a viable project. My first thesis topic was an exposé on the evils of Diet Coke, a project wholly dependent on the Coca-Cola Company admitting to the addictive, cancer-causing nature of its lucrative product. (I kid you not.) This is a flagrant example of a non-viable thesis project. Other examples include: trying to split the atom with light rays, writing the next Great...
...Wrangler. "Eventually I decided we had learned this business and were ready to do it ourselves," he says. In 1991, Mavi, which means blue in Turkish, was born. It took some foresight to predict that jeans would take off in this mainly Muslim, albeit secular, country. Like Coke and rock 'n' roll, jeans arrived with American G.I.s in the '50s. They became a leftist uniform in the '70s, but it wasn't until the '80s with the advent of liberal leader - and fan of all things American - Turgut Ozal that they gained mass acceptance. A largely youthful population - some...