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...secret that people like shorthand names. Bartholomew almost always becomes Bart, Alexander gets squeezed down to Alex and Margaret - inexplicably - turns into Peggy. Coca-Cola had barely dented the national consciousness before it was compressed to a short and sweet Coke. Ditto the National Biscuit Co., which sounds like a place that manufactures dog chew toys - until you abbreviate it to the scrumptious Nabisco...

Author: /time Magazine | Title: Would You Buy Xylitol? Why Some Names Scare Us | 2/24/2009 | See Source »

Sanjay Kansagra, the franchisee of the Harvard Square location, said the new Subway experienced minor construction delays such as the late installation of a Coke machine and labor delays in late January due to Martin Luther King...

Author: By Lingbo Li, CRIMSON STAFF WRITER | Title: Subway Debuts After Construction Delays | 2/18/2009 | See Source »

...power," Atrianfar says. And that's from a moderate. For their part, some fundamentalist politicians think negotiating with the U.S. is pointless because, in their view, all American politicians are beholden to the Israeli lobby. "The difference between Republicans and Democrats is like the difference between Pepsi and Coke," says Member of Parliament Bijan Nobaveh, who spent five years in New York City as a reporter for Iranian state television...

Author: /time Magazine | Title: Talking and Listening to Iran | 2/12/2009 | See Source »

...driving your car, talking on your cell phone, adjusting your radio and drinking a Coke in a thunderstorm," says Kevin High, manager of the trauma program at Vanderbilt Medical Center in Nashville and president of the Air & Surface Transport Nurses Association. "Now do it in a helicopter that doesn't have advanced avionics because the company doesn't want to spend the money. That's how you get into trouble...

Author: /time Magazine | Title: EMS Helicopter Safety: Can New Rules Save Lives? | 1/30/2009 | See Source »

...does it have to be a guy in an ill-fitting suit who has a reputation for occasionally putting his foot in his mouth? The one who speaks in a disembodied patter while his nail-bitten fingers fiddle with his constant liquid sidekick, a can of Diet Coke? And then, just when you begin to ask yourself these questions, Summers starts speaking with an almost poetic clarity, in those perfectly formed sentences that have made him an in-house economist for three of the past five Presidents. "Any study of history reveals that with crisis comes enormous fluidity...

Author: /time Magazine | Title: Can Larry Summers Save the Economy? | 1/29/2009 | See Source »

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