Word: coked
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...Almost spill Coke on myself...
...hasn't had much influence on 276 million Americans. In 1997 we gave a collective heave-ho to more than 430 billion lbs. of garbage. That means each man, woman and child tossed out an average of nearly 1,600 lbs. of banana peels, Cheerios boxes, gum wrappers, Coke cans, ratty sofas, TIME magazines, car batteries, disposable diapers, yard trimmings, junk mail, worn-out Nikes--plus whatever else goes into your trash cans. An equivalent weight of water could fill 68,000 Olympic-size pools...
...college, and 85% ended up at one of their top two choices. In the past two years, the California company has boomed from one center to nine and plans to expand to 250 across the U.S. in the next 18 months. "We want to be a brand name like Coke," says Carlos Watson, the company's co-founder...
...quickly, U.S. brands could soon completely overrun their markets with new waves of licensed goods. Even a pioneer like Coca-Cola, which has been licensing in Europe since 1986, views the continent as wide-open territory. "We feel like we've only scratched the surface in Europe," says Coke spokeswoman Susan McDermott. Equity Management, the largest U.S. licensing agency, which handles licensing chores that include research, legal work and quality control for its client corporations, gives some measure of the new American interest in landing on European soil. Most of Equity's 100 or so clients are eyeing Continental markets...
...girl who forgot her inhaler is having an asthma attack. Buss draws her a glass of tap water and instructs her to gulp it down quickly; the shock of the intrusion, she says, often releases the asthmatic constriction. Part 2 of this home remedy is a shot of Diet Coke; the caffeine sometimes has a similar effect. Outside, the marching band is rehearsing the borrowed strains of On Wisconsin. Buss predicts, "By November I'll be able to walk out there and play it myself...