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...residential living, far from the ridiculous parodies I had seen in Harvard Square earlier that morning. At the intersection with Highland Avenue and Willow, in a little corner grocery so quintessentially itself that the owner could well have disposed of the formality of a name, I bought a Coke and a donut. As usual, the baked goods display held the promise of what was to come: good times. I was down to $2.25 and realized that my trip was more than halfway over. That was okay...

Author: By T.j. Kelleher, | Title: Four Dollars and Change | 4/15/1999 | See Source »

Bezos may have lost that battle, but he is determined to win the e-commerce war. Last week Amazon.com launched its own electronic flea market to appeal to the millions of online hagglers who passionately bid for everything from stereos and cruises to a Coke bottling plant and the historic town of Johnsonville, Conn. Bezos' is just the latest firm to recognize the Web as the perfect medium to match buyers and sellers in a capitalist free-for-all: Net portal Yahoo rolled out an auction site last fall, and America Online just struck a partnership with industry leader eBay...

Author: /time Magazine | Title: Now It's One Big Market | 4/12/1999 | See Source »

Stocks, however, particularly name-brand stocks, have taken on the aura of a high-interest annuity, to the point that "conservative" moneymen like Warren Buffett bank on stocks with 30 and 40 price-to-earnings multiples, like Disney and Coke and Gillette. Being fully invested, once the province only of the biggest bozos and wild-eyed optimists, now seems to be the duty of every red-blooded American, no matter what age or income bracket. Even more amazing, there is a whole new class of equity holders that regards regard Buffet's buy-and-hold strategy as boring--too safe...

Author: /time Magazine | Title: Is Risk Dead? | 3/22/1999 | See Source »

...fleece R. and D.-rich pharmaceutical firms. Last spring a Gillette consultant went to prison for trying to market secret designs of the company's Mach3 razor to competitors such as Bic. And a small Maryland soft-drink distributor claims that Coca-Cola Enterprises, the bottler partly owned by Coke, used wiretapping and other shady tactics to destroy his business. CCE denies all the charges...

Author: /time Magazine | Title: Eyeing The Competition | 3/22/1999 | See Source »

...started, as most things do freshman year, in Annenberg. Although I had been a caffeine-hungry Coke aficionado, in the past few months I have switched my beverage genre entirely. Instead of uniting with the soda lines, I have followed my own path to the majesty of the chocolate milk dispenser. The novelty of constant chocolatey goodness sends me tumbling through mental ecstasy and I yearn for the creamy sweetness coating my tongue and throat. I am hooked. I drink it at every meal...

Author: By Vicky C. Hallett, | Title: Endpaper: Always the Baby | 3/11/1999 | See Source »

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