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Among the 100 or so actors wandering about a ritzy night spot in the latest TV commercial for Diet Coke are three with a very unusual item on their resumes: they're dead. Their faces are immediately recognizable. But just how Humphrey Bogart, Louis Armstrong and James Cagney were resurrected to shill for a soft drink with living songman Elton John is the story of "Nightclub" -- 60 seconds of inspired flackery that since its first airing two days before Thanksgiving, has become one of the most talked-about TV commercials of the year...

Author: /time Magazine | Title: Marketing Ghosts in the Commercial | 12/23/1991 | See Source »

...Nightclub" is the creation of Lintas: New York, the ad agency that has handled the Diet Coke account since the product was introduced in 1982. Ten months ago, Lintas launched an effort to reinvigorate its "Just for the taste of it" campaign, at least partly in response to rival Diet Pepsi's "Uh-huh" ads, which feature the full-throttle voice of Ray Charles declaiming the now familiar slogan. By last spring, creative director Tony DeGregorio and his staff had settled on a new theme for Diet Coke: "There's just one." What they needed was advertising to go with...

Author: /time Magazine | Title: Marketing Ghosts in the Commercial | 12/23/1991 | See Source »

...quit both booze (gradually, all by himself) and coke (cold turkey, all by himself), but unlike many of today's celebrity recoverers, Williams has not succumbed to just-say-no zealotry. While he knows cocaine is "a totally selfish drug" and a dead end, he's also unafraid to recall the fun. "It was always around. 'Robin, want to do some blow? Want to do some blow in a back room with some very famous people?' 'Oh, yeah...

Author: /time Magazine | Title: A Peter Pan for Yuppies: ROBIN WILLIAMS | 12/16/1991 | See Source »

Readings have caught on with a young and racially diverse set that sees poetry clubs as an attractive way to meet people now that the disco scene is passe. "Before, the scene was centered around doing coke or pot in your house with your friends or going out to a bar and drinking," says Lycia Naff, a Los Angeles actress. "All those same people are now in the coffeehouses." Poetry gatherings are also a relatively cheap night out. Says Loyola University student Anne Grason, at the Green Mill: "Where else can you have this much...

Author: /time Magazine | Title: Hey, Let's Do A Few Lines! | 12/16/1991 | See Source »

Yellowjackets are scavengers. They'll eat anything, from old hotdogs to flat Coke. Bees sometimes drink Coke if there are no flowers available. Most of the time, they stick to an all-natural diet, though. They are rarely found at picnics...

Author: By Liam T.A. Ford, | Title: The Bee Lie | 12/14/1991 | See Source »

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