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DICAPRIO: [Laughing] It's hard to light Diet Coke...

Author: /time Magazine | Title: The Gang's All Here | 10/1/2006 | See Source »

...field got a high-profile, scholarly boost two years ago when a study by Baylor College of Medicine in Houston, Texas, published in the academic journal Neuro, used fMRI technology to determine that cola drinkers subconsciously have warmer feelings for the Coca-Cola brand, and that gives Coke an edge over Pepsi, even though Pepsi performs as well as Coke in blind taste tests...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

Problem sets are pretty close in difficulty to exam questions, as long as you actually try to figure them out yourself and don't rely on your TFs or smart friends to work through them with you. Ha Yan Lee is a Diet Coke-addicted, candy-throwing, funny and frighteningly well-prepared TF whose review and problem set help sessions are always crowded...

Author: NO WRITER ATTRIBUTED | Title: Economics 1010a, "Microeconomic Theory" | 9/14/2006 | See Source »

...Storm in a Cola Cup The demonstrations against high pesticide content in Coke and Pepsi are curious [Aug. 21]. Since such complaints come up only in India, one can assume that the problem lies not with the syrup concentrate but with the water used to make the soft drink. It is not the first time the Centre for Science and Environment has made such allegations. If it were serious about contamination, it would have targeted the boards supplying drinking water to billions of people rather than raising its voice against the two soda companies. The fact that Kerala's government...

Author: /time Magazine | Title: Letters | 9/11/2006 | See Source »

...field got a high-profile, scholarly boost two years ago when a study by Baylor College of Medicine in Houston - which was published in the academic journal Neuron - used FMRI technology to determine that cola drinkers subconsciously have warmer feelings for the Coca-Cola brand, and that gives Coke an edge over Pepsi, even though Pepsi performs as well as Coke in blind taste tests. Brain scanning is the field's dominant technology, but other technologies and techniques are used as well, often in conjunction with FMRIs. Magnetoencephalography (MEG), a technology that can read electrical signals pulsating from brain cells...

Author: /time Magazine | Title: Brain Sells | 9/10/2006 | See Source »

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