Word: cokes
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Dates: during 1980-1989
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...began Operation Primavera, the latest effort by Colombian authorities to destroy the massive cocaine-processing industry that thrives under the green canopy of the country's jungles. By the time the ten-day campaign ended last week, Operation Primavera had become the most successful bust of coke labs in Colombian history, netting a total of 26 plants capable of producing 6.6 tons of the addictive white powder a week. Though the plants never achieved that level of production, the potential output is about three times the demand of the U.S. market. Boasted a senior police official: "This is a bullet...
...other materials needed to turn coca leaves into cocaine flow from the industrialized nations to the Third World. By participating in this Faustian technology transfer, the drug-consumer nations are, in effect, providing vital raw ingredients for the scourge that bedevils them and that they often blame exclusively on coke-producing countries. "Look at all this equipment," said a Colombian police commander last week, surveying the ruins of a coke lab. "It's almost all from the U.S. And these chemicals come from all over the world. All Latin America supplies are the coca leaves and the labor...
Coca-Cola has not lost its fizz either. In December the company signed teen heartthrob George Michael for a diet Coke commercial, to begin this week, which features music from a previously unreleased single (his fee: a reported $4 million). In the past, Coke has recruited the Pointer Sisters and Whitney Houston. All of which raises a profound question: Which brand would Elvis have chosen...
...even halftime will provide a respite this year from Super Bowl hype. The mid-game spectacle -- featuring fireworks, 100 motorcycles and the world's largest card trick -- will be telecast, for the first time ever, in 3-D. Two commercials for diet Coke, one starring British singer George Michael, will also pop out at viewers in 3-D. A similar gimmick was tried early this month on three Fox stations during the Rose Parade, but this marks its network-TV debut...
Some arrangements involve both on-screen and postproduction promotional efforts. Cans of Diet Coke, for instance, discreetly appeared in Walt Disney's Who Framed Roger Rabbit. Both Disney and Coke benefited again when the company conducted a TV ad campaign featuring the sultry Jessica Rabbit crooning for the diet drink...