Word: coking
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Dates: during 2000-2009
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...hundreds of millions on their own online services, alienating consumers by forcing them to seek out artists by label. Luring back those disgruntled music lovers from file sharing is difficult but vital, says Doug Morris, chairman of Universal Music Group, which slashed CD prices this month. "If you had Coke coming out of the kitchen faucet," he says, "what would you pay for a bottle...
...whether they do any good. For losing weight, diet soda is better than regular, but water is even better. And pastries made with artificial sweeteners can still be high in calories if they're high in fat. If you get a Big Mac and fries with that Diet Coke, you're simply going to get fat at a slightly slower rate. Fake sugar is probably not a terrible thing--but it's not so great for you either...
...Marc by Marc Jacobs, after she wore his designs at her shoplifting trial. Director Sofia Coppola designed a line of fall bags for the same label. And this season a severe-looking J. Lo stars in Jacobs' Louis Vuitton ads. Then there's the famous Madonna Gap commercial and Coke's recent "Real" campaign starring real couple Courteney Cox and David Arquette...
...Panicky layoffs and reduced schedules have followed, but the market for mass leisure travel is built on unshakeable optimism?the macroeconomic equivalent of a Coke and a smile. Holiday destinations have attributes that exist only in the dreams of focus groups and tourism executives: no one actually needs to go to Langkawi or Lombok; vacationers in the U.S. and Europe have the sunny beaches of Hawaii, the Caribbean or Greece, all within a medium hop. Yet the urge to holiday far from home, plus a desire to feel adventurous or chic, continues to be tapped to endow places many Western...
...European advertisers are turning to stealth crossover techniques - creating radio and TV shows, and teaching the world to sing songs like Chihuahua - that invade culture in fresh ways. "Every marketer's dream is to transcend marketing and become a cultural phenomenon," says Nastia Orkina, a European marketing manager for Coke. "That's when you're connecting with consumers." The Chihuahua craze began in spring 2002. Coca-Cola's marketing team in Spain and ad agency McCann-Erickson cooked up a spot featuring a subway car of commuters who, with a sip of Coke, are possessed by an irrepressible beat...