Word: coking
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Dates: during 2000-2009
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...Marketing Week, is that collaboration can inspire greater creativity and risk-taking. For the launch of Relentless, Erasmus created a 30-minute surfing documentary to position the brand for the extreme-sports set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," Mortimer says...
...Agencies are taking on a lot more risk than they are used to by launching their own branded products. Results so far have been reasonably positive, according to the agencies. Dignan of Erasmus says Relentless is Coke's most successful new brand in a decade. The potential reward is worth the risk, says Barnett. If the agency's Fat Pig organic-candy line flops, he says, "the worst thing that could happen is there would be a lot of chocolate for us to eat." That's sugarcoating the prospect of a brand going bust, though. If a lot of agency...
...Aircraft analyst Richard L. Aboulafia of Teal Group has called the A380 "the worst product launch decision since New Coke." The A380 was born in a hub-and-spoke world where flights between countries were regulated. Now, airlines are freer to go point-to-point, avoiding the major hubs - and making 800-passenger megajets less necessary. (Emirates, the first to fly the A380 into New York City, quietly withdrew the plane from its JFK flights...
...Castros. "If we want to give the regime a lot of money to relieve the pressure, then we could have all the travelers in the world sitting in hotels smoking cigars or drinking Cuba libres," says Democratic New Jersey Senator Robert Menendez, who calls that rum-and-Coke drink "an oxymoron." He insists that lifting the travel ban will do nothing to "create democracy or respect for human rights...
...deputies also called for the resignation of the head of the Central Election Commission, Vladimir Churov, who, in their view, epitomizes all that is wrong with Russia's electoral system. A bearded apparatchik with Coke-bottle glasses, Churov served under Putin in the St. Petersburg mayor's office in the early 1990s. After Putin became President, he paved the way for Churov to lead the election commission, and Churov has since repaid the favor by deflecting the fraud allegations that mar every election in Russia...