Word: coking
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Dates: during 2000-2009
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...Coke or Pepsi drinker? Do you pull into McDonald's golden arches or prefer to "have it your way" at Burger King? When it comes to toothpaste, which flavor gets you brushing, Colgate or Crest? If you think it's just your taste buds that guide these preferences, you may be surprised by what neuroscientists are discovering when they peer inside the brain as it makes everyday choices like these...
...interprets brand names, are already enticing advertisers. Take, for example, the classic taste test. P. Read Montague of Baylor College of Medicine performed his version of the Pepsi Challenge inside a functional magnetic resonance imaging (fMRI) machine in 2004. Montague gave 67 people a blind taste test of both Coke and Pepsi, then placed his subjects in the scanner, whose magnetic field measures how active cells are by recording how much oxygen they consume for energy. After tasting each drink, all the volunteers showed strong activation of the reward areas of the brain--which are associated with pleasure and satisfaction...
...reversal from the norm, it was the pizza that provided a greasy yet savory palate cleanser for the tasting’s main attraction: the soft drinks. Billed as a restaurant opening by ads on Annenburg tables, the event featured a potpourri of non-alcoholic stand-bys including Coke, Pepsi, Sprite, 7-Up, Red Bull, and their respective diet versions. “I think they really misrepresented the event by calling it a tasting,” said pub-goer Sara A. Bartolino ’10. Cranberry Juice and Triple Sec both made cameo appearances as the enthusiastic...
...hours a day. People have, and have always had, an insatiable thirst for celebrities news and I feed it to them for free.THC: You’re well known for your “doodling.” I know you like to mock celebrities, the pictures of the coke and semen and everything, but do you have an overreaching goal in changing the way average people view celebrities, or is this just for fun?PH: I started the website just for fun. I never expected any of this to happen, it just did. Everything that’s happened...
...Back when a hoe was a hoe / Coke was a coke / And crack’s what you were doing / When you were cracking jokes / Back when a screw was a screw / The wind was all that blew / And when you said I’m down with that / Well it meant you had the flu / I miss back when.” –Tim McGraw, “Back When?...