Word: coking
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Dates: during 2000-2009
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...corn syrup, as every high school science student should know, is as much a sugar as sucrose, the technical name for beet or cane sugar. "The fact of the matter," said a Coca-Cola spokesman, "is that sugar is sugar is sugar." Even so, in May the company changed Coke's label to read "high fructose corn syrup and/or sucrose." Coca-Cola maintains that there is no difference in the quality or taste of the two forms of sugar...
Some cola purists beg to differ. Says Gay Mullins, a retired real estate investor from Seattle who founded the Old Cola Drinkers of America and helped lead the successful protest against the new Coke: "Corn syrup is like lead in my stomach. It doesn't give me the lift. It makes me sleepy." But industry analysts perceive no difference. Says Montgomery Securities' Emanuel Goldman: "Original and Coca-Cola Classic are one and the same thing...
...Atlanta company. The Murjani products included bright-colored sweaters ($40), sweatshirts ($34) and jean jackets ($52), all bearing the Coca-Cola logo. The trouble began when textile officials discovered that the clothes were made in Asia, despite being advertised as "All-American." Several textile companies angrily removed all Coke dispensers from their workplaces and refused to bring them back until Coca-Cola changed where its clothing was made...
...Despite Coke's conciliatory action, the damage had already been done. Says Lee Wilder, who follows Coke for Robinson Humphrey, the Atlanta-based investment firm: "Coke is an American symbol. The company opened itself to a lot of embarrassment by putting its name on foreign-made clothes. It was plain dumb...
Finally, Coca-Cola's setbacks have extended even to outer space. Coke and Pepsi were aboard the latest flight of the space shuttle Challenger, but at a press briefing last week the astronauts said that neither soft drink was satisfying. Reason: the spacecraft has no refrigerator. Said Mission Commander Gordon Fullerton: "Warm cola is not on anybody's list of favorite things." --By Barbara Rudolph. Reported by Leslie Cauley/Atlanta, with other bureaus