Word: coking
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Dates: during 2000-2009
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...Ursache's petition had garnered over 700 signatures. That may not seem like a lot, but then there weren't many protests at first to a certain beverage company's announcement in April 1985 that it would be changing its flagship product. Just three months later, however, New Coke was gone. And that was before Twitter...
...subsidies from Washington. Over the past decade, the Federal Government has poured more than $50 billion into the corn industry, keeping prices for the crop - at least until corn ethanol skewed the market - artificially low. That's why McDonald's can sell you a Big Mac, fries and a Coke for around $5 - a bargain, given that the meal contains nearly 1,200 calories, more than half the daily recommended requirement for adults. "Taxpayer subsidies basically underwrite cheap grain, and that's what the factory-farming system for meat is entirely dependent on," says Gurian-Sherman. (See the 10 worst...
Although the nonalcoholic sector has made merry for the past five years, future growth is far from guaranteed. The recession could force cash-strapped sippers to turn to cheaper soft drinks. (A can of Coke costs about two-thirds of a bottle of alcohol-free beer.) And despite the improvements in taste, it's unlikely that beer connoisseurs like Evans will ever become fans. "You need the roundness and fullness that alcohol brings to a beer to hold [all the flavors] together," he says...
...slice, strip, mix and otherwise recreate it to look gourmet. Fancy Fast Food offers meticulously detailed, elegantly photographed recipes that can transform, say, a Big Mac Extra Value Meal into "McSteak & Potatoes" (the "potatoes" being the hamburger bun and french fries pureed in a food processor.) The large Coke, of course, gets served in a wine glass. (Read "Fast Food: Would You Like 1,000 Calories with That...
...Even when I cook for myself now, I try to make it look fancy." Trinidad welcomes submissions to the site, but he has one rule - everything must come from the same fast-food restaurant. That leads to some creative solutions: need soy sauce for that chicken "sushi"? Heat the Coke you bought on a stove until it turns thick and saucy, and presto. New recipes he's planning include a Subway sandwich lasagna and a Domino's pizza stir fry. Others are doubtlessly on the way, as he was just offered a book deal to publish his recipes...