Word: coking
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...hefty ad budgets are getting them and "demanding greater accountability," as Steve Moynihan, managing director of ArnoldMPG, puts it. "Advertising is only one part of the communications mix and not the whole arsenal," says Seth Matlins, who runs marketing for Hollywood talent agency Creative Artists Agency, which helped land Coke a high-profile role on Fox Broadcasting's summer talent-contest hit, American Idol. (Notice that instead of the standard green room for guests waiting backstage, there's the Coca-Cola Red Room with curvy red couches that look suspiciously like the Real Thing's logo...
Dairy products and milk--which has been increasingly replaced by soft drinks in the diets of both children and adults--are also fast emerging as dietary "goods," despite the fact that a 12-oz. glass of skim milk has almost as many calories as a 12-oz. can of Coke. The reason may have to do with calcium, says Michael Zemel, professor of nutrition at the University of Tennessee. In the absence of calcium, levels of the hormone calcitriol increase. Among other things, calcitriol shuts off the mechanisms that break down fat and activates those that make...
...fall debuts. But it couldn't have picked a more auspicious year to do so; this fall's slate of new programs is the most uninspired, creatively bankrupt set of debuts in several years. There are the shameless knockoffs, like CSI: Miami, a less imaginative product extension than Vanilla Coke. There are the retreads, like the WB's remake of Family Affair, with kids so saccharinely cute and a laugh track so obtrusive that the new series really could have been made in the '60s. Then there are the garden-variety, playing-it-safe choices that make up the bulk...
...cause stomach cramping," warns Shan James, physiologist at Duke Health and Fitness Center. She also notes that the ingredients listed on the label can be tricky to decipher. How many calories are you really getting from some popular fortified waters? (By way of comparison, a 12-oz. can of Coke...
...Coke came under fire from student activists earlier this year when Harvard Students Against Sweatshops put up posters on campus denouncing the corporation’s alleged involvement in the murder of Colombian trade unionists, for which the company is currently being sued...