Word: coking
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...source of the coke was allegedly the Pagans, who refer to themselves as the One Percenters because they claim to represent an elite--the truly bad. Like the Amish, they wear black and stick to a preferred mode of transportation: Harley-Davidsons. Unlike the Amish, they rely on beatings to keep members in line, and "going to church," a euphemism for their weekly meetings, has nothing to do with godly behavior. In the 1970s and '80s the Pagans racked up charges of murder, extortion and drug dealing, learning discretion the hard way after federal indictments decimated their ranks. Still, with...
When Jeff Gordon won the Coca-Cola 600 last month, he celebrated with a liter of Pepsi, his new soft-drink sponsor. It was only fair. He won the Pepsi 400 while representing Coke. The two cola giants went wheel to wheel to roll up Gordon's endorsement, one measure of the man's crossover status as a national marketing icon. With two Winston Cup stock-car championships in the past three seasons, the California-born, Indiana-honed speed merchant is one of the hottest athletes in an even hotter sport...
Pepsi, a longtime NASCAR sponsor, has in fact redirected its race against Coke by hitching its wagon to Gordon, hoping it can emulate his ability to win coming from behind. "They said all the right things," notes Gordon of the Pepsi switch. "They've really got behind me and done exactly what they said they were going to do." After ceding its "official soft drink of NASCAR" status to Coke this year, the company has essentially said, We'll take Gordon, you take the rest. "He's an exciting new-generation athlete who matches up with Pepsi's personality," effuses...
...When he was about four], I noticed my son goto a Coke machine," he says. "He put his earagainst the box and he listened very intently, andthen he started to snap his fingers and bop hishead to the rhythm of the Coke...
Yeah but... ...Coke doesn't control the system that distributes all drinks...