Word: coking
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...Angeles Lakers made in signing Shaquille O'Neal. Since O'Neal is a spokesman for Pepsi in his spare time, Coca-Cola has decided to end its five-year sponsorship of the Lakers, since in the Atlanta firm's view, O'Neal represents the fox in the Coke chicken coop. "There was nothing to prevent Shaq from pulling out a Pepsi in the locker room during an on-camera interview," said a Coca-Cola spokesman. In fact, that's almost what O'Neal did at the press conference announcing his $123 million contract with the Lakers. With a Reebok banner...
...Angeles Lakers made in signing Shaquille O'Neal. Since O'Neal is a spokesman for Pepsi in his spare time, Coca-Cola has decided to end its five-year sponsorship of the Lakers, since in the Atlanta firm's view, O'Neal represents the fox in the Coke chicken coop. "There was nothing to prevent Shaq from pulling out a Pepsi in the locker room during an on-camera interview," said a Coca-Cola spokesman. In fact, that's almost what O'Neal did at the press conference announcing his $123 million contract with the Lakers. With a Reebok banner...
Pepsi and Coke have sold their products overseas for decades; or rather, they have sold concentrate to an unruly menagerie of bottlers in nearly 200 countries. In the past decade the two have spent billions to gain more control over the trademarks by letting licenses lapse, setting up partnerships or muscling undesirable bottlers out of the way. Pepsi, for instance, now has a 40% interest in its bottlers. Earlier this summer Coke arranged to buy out its British partner, Cadbury Schweppes; the two were the beverage version of Charles and Di. Coke's new partner is Coca-Cola Enterprises...
Pepsi is also lagging in the critical category of profit. Coke pockets 30' for every dollar's worth of product it sells outside the U.S. Pepsi earns less than 7', a figure it hasn't been able to improve. This difference is enormous when you consider the sums of money these two companies have been investing across the planet. Coke for instance, is doubling its investment in Russia to $500 million next year. In China it has plunked down another $500 million. This year the company will invest some $1.5 billion worldwide. "You cannot jump-start things in this business...
...great American marketplace produces certain legendary commercial rivalries: Coke vs. Pepsi, Leno vs. Letterman, Republicans vs. Democrats. Now we welcome the first digital-age combatants: Netscape and Microsoft, the David and Goliath of the Internet...