Word: coking
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...OTHER TIME, THE announcement by Coca-Cola president Donald Keough of a worldwide campaign of 26 new commercials would have been cause for celebration in the advertising industry. Describing just such an occasion last week, a pumped-up Peter Sealey, Coke's director of global marketing, said, "It was a seminal moment, like the first sustainable nuclear reaction." Maybe so, but this time it was Madison Avenue that was feeling the heat. After relying on New York's respected McCann-Erickson advertising agency (est. 1992 billings: $6 billion) for nearly 40 years, Coca-Cola had taken the unprecedented step...
...minds of Quarterly editors, Hillary is a far more heroic figure--high-profile, untarnished, apparently strong. She made the transformation from frowzy brown hair and Coke-bottle glasses to faux blonde locks and contact lenses. She also has brains, wit and a great resume...
...ever how to avoid becoming the family's buffoonish freeloader. It seemed benign for him to be employed by his brother's friends, television producers Harry Thomason and Linda Bloodworth-Thomason, working on the set of Designing Women and warming up the studio audience with his band. But now Coke and Pepsi are talking about the possibility of endorsements; on a Los Angeles radio show last month, he was asked to answer questions about everything from his brother's plans for the aerospace industry to his attitude toward the FCC. Chat hosts from Howard Stern to Larry King want...
Contacts are out. Coke bottle glasses are back in. Hang onto those straight-legged, look-like-they-never-left-the-store Levis. But remember, no button flies. Ever. Pocket protectors are out. The pen behind the ear look is in. Other accessories: none (Mr. Premed doesn't waste his time with accessories...
...trend, a reflection of the nation's prohealth, proenvironment leanings, has also invaded the $48 billion soft-drink market. Coca-Cola has the latest entry: Tab Clear, a colorless, calorie-free version of its 29-year-old diet drink. Coke says it's being positioned as a "mainstream cola," though it will have to swim against Crystal Pepsi, a low-sodium, no-preservative version of the industry's second-best-selling soft drink, as well as a pack that includes 30 other transparent rivals, such as 7-Up, Sprite and, for the real back-to-basics crowd, water...