Word: coking
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...move that could be the New Coke of Coudreaut's career, his kitchen has created the Mac Snack Wrap, or Mac Wrap for short. The Mac Wrap is the first new version of the Big Mac the company has introduced since the iconic burger was launched in the 1960s. The Big Mac remains on the menu - the company isn't stupid - but executives were so fearful of spinning off a variant that internal negotiations and testing took a year. "Don't touch" was the attitude toward the Big Mac when he arrived, says Coudreaut. The fact that the top brass...
...closed reduction still makes any bone doctor worth his salt proud. Walk up to some poor guy looking forward to a life of pain, deformity and stiffness, pick up his wrist, give it just the right yank and wham! he's cured. Makes you feel like Fonzi kicking the Coke machine. (See TIME's special report "How to Live 100 Years...
...couple of adolescent boys admire the can, Britney Spears gyrating for the camera, those stupid dancing bears. In fact, Pepsi has advertised during the Super Bowl for 23 consecutive years. So why is the company skipping this year's big game, leaving the airwaves to its salivating rival, Coke, which will air two different spots, including one starring the incredibly popular characters from The Simpsons? (See the best and worst Super Bowl commercials...
Still, it's refreshing to see brands take a risk for what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl...
...machines, even though they are older, but I'm not sure the person looking at the screen even knows what to look for. If, for example, I had a liquid explosive that is going through it, will they be able to tell the difference between a liquid bottle of Coke versus a liquid bottle of PETN? I don't think they can tell. I know they can't tell...