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...according to some nutrition experts and school districts that are removing the brown liquid from lunchrooms. One 8-oz. serving of reduced-fat chocolate milk has nearly as many calories and sugar as a 12-oz. can of Coke. Encouraging students to regularly consume the drink, they say, is contributing to an already worrying childhood obesity crisis. (Read a brief history of school lunches...

Author: /time Magazine | Title: U.S. Schools' War Against Chocolate Milk | 12/18/2009 | See Source »

...original pirates of the Caribbean were liars, cheats and thieves. But they could be trusted to pour a glass of rum the right way. Unlike many modern imbibers - who debase the sugarcane-based spirit with Coke, coconut cream or fruit juice - the bloodthirsty seafarers enjoyed their hooch neat. (Edward "Blackbeard" Teach was the exception; he took his grog with a pinch of gunpowder.) Now artisan rum producers from Antigua to Venezuela are persuading sophisticated sippers to dump the mixers and drink like Captain Kidd once more. These master distillers specialize in dark, aged rums that are big on nose...

Author: /time Magazine | Title: A Rum Time in the Caribbean | 12/16/2009 | See Source »

There's nothing like sweet, sweet schadenfreude to put you in the holiday spirit. Just in time for Festivus, FAIL Blog - the cult compendium of real-life blunders, pratfalls and bad moves (like a Pepsi machine selling only Coke and a toilet with a "no diving" sign) - has tallied votes from some 100,000 visitors to compile three sets of the top 10 FAILs of 2009. Let's face it: there have been plenty to choose from. (See the 25 best blogs...

Author: /time Magazine | Title: The Top 10 FAILs of 2009 | 12/11/2009 | See Source »

After a whirlwind singles stint in Miami (the radio show was nice, but bringing coke to work was not), Khloe Kardashian decides to give up the “drinking all-day” and “playing all-night” to settle down with Lamar Odom of the LA Lakers. Khloe, I gotta say, your wedding was cute—especially the part where Bruce got mad about your nine-day engagement, and then Kris got mad at him for screaming at you, and then Rob got mad at her for leaving Bruce out, and then...

Author: By Rachel A. Burns, Jeffrey W. Feldman, Ama R. Francis, Jessica R. Henderson, Joshua J. Kearney, Eunice Y. Kim, Chris R. Kingston, Ali R. Leskowitz, Beryl C.D. Lipton, Monica S. Liu, Ryan J. Meehan, Antonia M.R. Peacocke, Erika P. Pierson, Bram A. Strochlic, Mark A. VanMiddlesworth, and Denise J. Xu, CRIMSON STAFF WRITERS | Title: Editor's Picks 2009 | 12/4/2009 | See Source »

...Agencies are taking on a lot more risk than they are used to by launching their own branded products. Results so far have been reasonably positive, according to the agencies. Dignan of Erasmus says Relentless is Coke's most successful new brand in a decade. The potential reward is worth the risk, says Barnett. If the agency's Fat Pig organic-candy line flops, he says, "the worst thing that could happen is there would be a lot of chocolate for us to eat." That's sugarcoating the prospect of a brand going bust, though. If a lot of agency...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

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