Word: coking
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Buying bottled water has become a problem. I will not buy Dasani or Poland Spring because both Coca-Cola and Nestle, their respective producers, employ inhumane business practices abroad. Coke has robbed farms and communities in India of precious groundwater and allegedly condoned the assassination of union leaders in Colombia. Nestle has capitalized on the fears of HIV/AIDS-infected mothers in Africa, urging them to buy formula for their children, which often results in these children’s deaths because of missed nutrition from the lack of breastfeeding. The only way that I can tangibly influence the market against...
...easy for Yahoo!, the Internet's most durable portal, to play Pepsi to Google's Coke. But if Yahoo! continues to fall further behind Google in ad sales, the company may find itself stuck a perennial second--or worse. With its stock down 36% last year and ad sales failing to keep up with Google's, Yahoo!'s reputation has suffered as Google's stock has soared...
...would be understandable if Bulgaria--ancient Roman annex, Ottoman Empire conquest, Soviet Union satellite--wasn't all that welcoming to foreigners. But there I was in Sofia, on my way to the public drinking fountains where locals fill up old Coke bottles with hot mineral water, when a lady pointed out that the bottle of wine I was carrying had broken through its plastic bag. I tucked the bottle back in as best I could and said thank you--good deed done, as far as I was concerned--but the woman kept cheerily talking in Bulgarian as she emptied...
...Back in the day, your operating system was a big deal. It was who you were. Mac vs. Windows was like Catholic vs. Protestant, or Republican vs. Democrat, and about as rational. Now it's somewhere down around Coke vs. Pepsi. Microsoft is still winning the battles - the iPod "halo effect" notwithstanding, Apple is hovering at about a 5% market share - but no one's getting worked up about the war. So many of the file-compatibility issues have been solved, and so much computing goes on in the browser anyway. So who cares...
...interprets brand names, are already enticing advertisers. Take, for example, the classic taste test. P. Read Montague of Baylor College of Medicine performed his version of the Pepsi Challenge inside a functional magnetic resonance imaging (fMRI) machine in 2004. Montague gave 67 people a blind taste test of both Coke and Pepsi, then placed his subjects in the scanner, whose magnetic field measures how active cells are by recording how much oxygen they consume for energy. After tasting each drink, all the volunteers showed strong activation of the reward areas of the brain--which are associated with pleasure and satisfaction...