Word: coking
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Vultaggio treats the battle for supremacy in the $3.5 billion ready-to-drink tea category like a heavyweight bout, and he plays the role of the trash-talking underdog. He dismisses Lipton (made by Pepsi and Unilever) and Nestea (a Coke-Nestlé partnership) as "garbage." His advice to Coke: "Fire those people [the marketing executives]. Put them on a truck, and run them south. They're out there covering their asses." Vultaggio gloats about the fate of Snapple, once a proud independent like Arizona, that was swallowed and spit out by Quaker Oats and is now part of Cadbury-Schweppes...
...party leaders are warning privately against taking that strategy too far. "If Diet Coke criticizes Coke, people buy Pepsi, not Diet Coke," said Ken Mehlman, chairman of the Republican National Committee. In an internal Republican Party memo provided to TIME, Jan van Lohuizen, a longtime Bush pollster, warns candidates tempted to distance themselves that "President Bush drives our image and will do so until we have real national front-runners for the '08 nomination. If he drops, we all drop." Another Republican strategist describes the problem for G.O.P. candidates this way: "Adding weight to the anchor doesn't help them...
...many Harvard students, Coca-Cola and Diet Coke have addictive powers rivaling those of that other “coke.” But how many Coke junkies can really tell the difference between the Classic and other cola varieties? SLAM suggests replacing Coke with a smaller brand, but a blind taste-test suggests the switch may not be as smooth and refreshing as organizers hope...
FM’s spread in Eliot dining hall featured Boylan’s Cane Cola, Tab, A.J. Stephan’s Sarsparilla, and Malta Goya alongside big names Coke and Pepsi. While a few students chose the cup of Pepsi as their favorite, 70% of those polled picked Coke as their drink of choice...
Many students agreed with SLAM’s sentiment, but doubted the practicality of a switch from Coke. Larissa D. Koch ’08 says “There are enough people who are very thoroughly attached that there would be significant protest.” Usmani, for his part, says Coke-lovers have “a valid point,” but adds, “I have faith in Harvard students. I don’t think anyone can turn their back.” Unfortunately for SLAM, neither Harvard students nor the Harvard administration show...