Word: coking
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...results were close, but they persuaded Coke executives that they were on the right track. When asked to compare unmarked beverages, 55% of the drinkers favored new Coke over old Coke. When both drinks were identified, the margin rose 6 points...
...while the company considered putting out the new Coke under a different name. Goizueta vetoed that approach on the ground that it would lead to market confusion. The company was already selling regular, diet and caffeine-free versions, and a cherry Coke...
...Coke now concedes, its test marketing was flawed. Among other things, Coca-Cola neglected to inform consumers that choosing new Coke meant saying farewell to old Coke. "We failed to tell the tasters graphically enough that their preference for the new would mean that they would never be able to taste the original Coke again," explained Ira Herbert, vice president for worldwide marketing...
...rebellion more closely than Brian Dyson, the president of Coca-Cola USA. A lanky native of Argentina, Dyson had the duty of monitoring overnight reports on consumer reaction. By late May, the findings were looking bad. Dyson concluded that "people had fallen in love with the memory of old Coke" and wanted little to do with...
...complaints of bottlers. He recalls, "If one could have taken a vote, the clear majority would have been for us to begin a two-cola policy." Dyson conveyed that sentiment to Keough, who promptly huddled with Goizueta. Between them, the two top executives decided to bring back old Coke. After flirting with the name Original Coca-Cola, they settled on Coca-Cola Classic...