Word: coking
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...Tennessee, warned that if Republicans nominate another Washington "insider" like Dole or Senator Phil Gramm of Texas, protest votes will flow to the third-party candidate and deliver the White House to Clinton in "a rerun of 1992." Meanwhile, Charles Black, chairman of the Gramm campaign, sipped a Diet Coke and tried to do his bill paying while watching Perot's announcement, but had to put the checkbook aside and take notes. "By the end of the show," he said, "I'd written down a dozen potential election-law violations" in Perot's announced plans...
Coca-Cola slashed its Spanish-language TV-advertising budget 48% in 2003, then reversed course, promising to spend an additional $350 million to $400 million on advertising, with a percentage dedicated to the Hispanic market. In November new CEO Neville Isdell said Hispanics are one of Coke's three most important growth segments for North America (young people and baby boomers are the others...
Summers also ate nachos and cheese, with a side of his staple drink, Diet Coke...
Remember the Pepsi Challenge? It was what we can call a "Classic" example of the limits of Blink-style thinking. According to Gladwell, Coca-Cola executives were so distraught over statistics showing that Pepsi beat Coke in those blind, one-sip face-offs that they came up with New Coke. New Coke beat Pepsi in taste tests, but it flopped spectacularly in the market. The geniuses at Coca-Cola had forgotten that the real world is very different from a focus group. Nobody drinks Coke blind, nor do they just take one sip. Consumers drink a whole can, and that...
...investor losses and helping lead popular, triumphant crusades for boardroom and executive-suite overhauls at the New York Stock Exchange and Disney. But earlier this year, CalPERS moved from the spotlight to the hot seat when it withheld support from Coca-Cola director and shareholder hero Warren Buffett because Coke's independent-auditor policy was allegedly too lax. At the time, John Castellani, head of the prestigious Business Roundtable, said the CalPERS attack on Buffett was "an absurdity." Then, when CalPERS targeted management at Safeway Inc., the grocer that took a hard line against Harrigan's union during a strike...