Word: coking
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Favorite mixed drink: Diet Coke, both of them...
...Coke's Well Goes Dry Coca-Cola postponed plans to relaunch Dasani in the U.K. after the purified tap water drink was found to contain illegal levels of cancer-causing chemicals. Plans to roll out the brand in France and Germany have also been shelved...
...pure junk food taste—grease, fat and all—and suspects the rare diner that stops in as a last resort will never be tempted by the S-word hanging in the air. If it makes one person happy to consume a bucket of Coke, then so be it—Dartboard has been known to sip quite a few 44-ounce Big Gulps in her time...
...Gerald Zaltman, a professor at Harvard University, says 95% of consumer decision making occurs subconsciously. Read Montague, a professor at the Baylor College of Medicine, gave subjects the "Pepsi Challenge" in an fMRI scanner. Result: people found Pepsi more pleasing to the palate--their reward center lit up--but Coke's branding hit literally at the core of their sense of self, a much stronger bond. This affirms what we all suspected: brands are so powerful that we are sometimes more likely to buy something we identify with than something we like better or that is better...
...stop the homicidal drug baron Reese Feldman, the somewhat charismatic villain played by actor Vince Vaughn. Amidst killing his adversaries, juggling his lovers, and planning his daughter’s bat mitzvah, Feldman is about to bank out on his biggest deal yet with an undetectable strain of coke. With the help of Hutch’s street-smart, illicit informant Huggy Bear (aptly played by Hip-Hop and rap star Snoop Dogg), Starsky and Hutch go to all lengths—ludicrous disguises aplenty—to catch the crook. In the process the police partners develop their distinctively...