Word: colaã
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Dates: during 2002-2002
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...summer, you undoubtedly noticed the string of commercials preceding the previews. Because movie-goers are the closest advertisers can get to a captive audience these days, expect this practice to become standard. To reach fickle (and TiVO-equipped) television viewers, blatant product placements are another avenue of attack. Coca-Cola??s infiltration of this summer’s hit “American Idol,” which had a set adorned with Coca-Cola paraphernalia, is indicative of marketing strategies to come. It’s only a matter of time before...