Word: cola
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Dates: during 1950-1959
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...During this festive winter season," TV Announcer Henri Bergeron told Montrealers, with a pause-that-refreshes smile, "Drink good Coca-Cola. Why don't you share one with me now?" Bergeron, the town's top announcer, toasted his vast audience, took a long, deep draught from the glass, choked. He gasped. He coughed. Finally he managed to rasp: "If you want it in quantity, here's the large economy bottle...
COKE FOR REDS, who long reviled U.S. drink as typical of imperialist West, is on the way. Coca-Cola, which operates almost everywhere outside the Iron Curtain, expects to close deal with Poland to open bottling plant in city of Danzig...
Next day in Nicosia, 300 students armed themselves with empty Coca-Cola bottles, stones and iron bars, locked themselves on the roof of a school library. They pelted "Black Turk" police in the square below, beat back attempts to storm the library entrance. Security forces broke the siege only after firing volleys of tear gas and charging in with batons for hand-to-hard fighting. The same day, a rumor swept Nicosia of the murder of two Turks by EOKA's Greek terrorists. Turk Cyprors stormed out of their quarters, sacked a Greek church and five shops...
...rival companies talk confidently of the power of the hidden sell. Subliminal Projections for six weeks flashed the words "Eat Popcorn," and "Drink Coca-Cola" on the screen of a New Jersey movie theater during the regular show. Obediently, customers trooped to the lobby, boosted sales of popcorn by 57.7% and Coke by 18.1%. Going from the subliminal to the ridiculous, Experimental Films says that their technique can also "enhance sensory projections and dramatic values" to make TV entertainment seem better than it really...
Nine months ago, in the township of Harere, on the outskirts of Salisbury, capital of the Central African Federation, little Elias first mounted the pulpit-a Pepsi-Cola crate. The six-year-old boy was handsome, dignified; he exuded authority and wore shoes. His mother, in a flowing white robe, stood behind him chanting softly and clasping her hands. About them gathered a crowd of naked children, zoot-suited men and women in gaily-colored print dresses. Little Elias threw back his head and closed his eyes. "Hear my word!" he cried in Shona, a native dialect. "It was your...