Word: cola
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Dates: during 1950-1959
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...storied seragli of Scheherazade and The Arabian Nights are gone. In Algeria's fabled city of Ouled Nail, source of the erotic danse du ventre that is known in a pallid version to the West as the belly dance, the Ouled Nail girls are taking to Coca-Cola and French frocks, demanding that their traditionally lazy men get out and work for themselves...
COKE-IN-CANS will soon be test-marketed after several false starts. Big problem was to perfect a can liner that would not kill Coke flavor; now that can companies have apparently licked problem, Coca-Cola will try out idea in Gary...
...year's Perry Como and Dinah Shore shows, the TV networks are taking a high shine to popular singers in jumbo productions. In fact, the TV season threatens to be, in the phrase of one critic, a case of "the bland leading the bland." TV's Pepsi-Cola girl, Polly Bergen, got mired down in embarrassingly labored exchanges with a shrill, scenery-chewing "panel" of other show folk, and only when she used her high but lilty voice did her seductive talents poke through. The Hit Parade was back (in stunning color for the 200,000 color...
...whimsy, Disneyland was originally conceived as a $5,000,000 venture. But when dozens of big U.S. companies clamored for space to peddle or promote their wares, Walt Disney and his businessman brother Roy O. Disney quickly upped their sights, raised millions by leasing plots to 55 companies. Pepsi-Cola came in to operate Frontierland's Golden Horseshoe soft-drink saloon; American Motors Corp. shows Circarama movies; Pablum recently opened a brightly decorated "baby-changing and feeding station" complete with a trained nurse who hands out free disposable diapers, safety pins, bottles...
...pitched voice: "Hi, kids, my name's Susan." Then the big, fluttery eyes, shiny bangs and friendly full-moon face of Susan Heinkel, 12, brightened the TV screen. After eight ingratiating months as a mistress of ceremonies, star performer and pitchgirl (13 sponsors, e.g., Kellogg's, Pepsi-Cola) on Chicago's most popular local daytime show, Susan was doing her first network edition of Susan's Show over 69 stations (Sat., 11 a.m. E.D.T., CBS). Unruffled and unassuming ("We must remember," she reminded her mother before air time, "it's just another show"), she mulled...