Word: cola
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Dates: during 1950-1959
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...Biow turned over some of his authority to two big account executives, changed the agency's name to Biow-Beirn-Toigo, Inc. Then suddenly big accounts became dissatisfied with the agency's work and signed off one by one. Oldtimer Bulova Watch Co. withdrew in 1954. Pepsi-Cola and Philip Morris, among others, left in 1955. Executive Vice President John Toigo brought the Schlitz beer account into the firm early this year without consulting Biow; angrily, Biow threw Schlitz back out, took over the company again and changed its name back to Biow Co. In the midst...
...cause of Negro equality. But the boycott movement goes far beyond the phonetic Fs and, as practiced by both whites and Negroes, has spread to nearly a score of other companies. Most of the affected companies are reluctant to discuss the subject. Says the general manager of the Coca-Cola bottling plant at Birmingham: "I could tell you a whole lot about it, but I'd just rather not say anything." Says an official of the Kraft Foods Co. (which was criticized for sponsoring a television showing of Eugene O'Neill's The Emperor Jones...
Economic boycott is a two-way street, and Negro reprisal efforts are by no means limited to the Montgomery bus strike. A persistent report-as persistently denied -that Coca-Cola bottlers had contribut ed to White Citizens' Councils caused a sales drop around Orangeburg, S.C. (where a Coca-Cola machine in a Negro-owned service station carried a sign saying, "This machine has economic pressure. It is dangerous to insert money...
...COKE FLAVORS may be in the works. Coca-Cola President William E. Robinson concedes that the world's biggest soft-drink company is a one-product outfit "in a sea of multiproduct enterprises," and that his chemists are tinkering with other flavors. While 1955 sales topped all records, with profits of $28 million, Coke's rate of gain in the booming home market was less than half the industry's overall increase...
...N.A.M. Chief Cola G. Parker, 65, retired president and board chairman of papermakers Kimberly-Clark (Kleenex) is Wisconsin-born, Indiana-reared. He first made good as a New York corporation lawyer; at 47 he went back to Wisconsin to make good all over again as an industrialist. He joined Kimberly-Clark of Neenah, Wis. in 1937 as financial vice president, became its president in 1942. chairman in 1953, and quadrupled the corporation's sales. Parker served the Eisenhower Administration as a member of the Commission on Foreign Economic Policy and as adviser to the U.S. delegation at the GATT...