Word: cola
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Dates: during 1950-1959
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...faintly lit West Berlin sidestreet, a man sat behind the wheel of a dark sedan, waiting. A pretty girl carrying two bottles of Coca Cola crossed the sidewalk, glanced back at the sedan before letting herself into the house at 11 Heilbronner Strasse. The heavy, wrought-iron door clashed behind her, and she started up the narrow stairs. Above her there was a sudden sound of thudding feet and labored breathing. At the top of the stairs, a man appeared carrying the limp body of an elderly, bald-headed man. Behind him was a man she knew well-43-year...
SCHWEPPES, which about tripled its tonic sales in the U.S. last year through a bottling arrangement with Pepsi-Cola (TIME, Feb. 16, 1953), will put its ginger ale on the market next month. Schweppes is already test-marketing its sparkling water, may bring out a lemon soda next...
...plant permitted Rogers to claim that he is now the biggest canner of soda pop, bigger even than ex-Pepsi-Cola Boss Walter S. Mack Jr.'s Cantrell & Cochrane Corp. (TIME, April 27, 1953). Whether first or not, Rogers and his sales-minded son Robert, 32, in less than a year have converted a failing brewery (inherited by Allan's wife) into a company turning out 44,600 cases of pop a day from plants in Compton, Peoria, Ill. and Sheridan, Wyo. To meet the demand, the Rogerses are still expanding, with franchised plants planned for Hutchinson, Kans...
Other canners besides Can-a-Pop are invading the fast-growing market. Bev-Rich Inc., backed by the makers of Valley Forge beer, has four flavors on sale in the East, expects to sell 2,000.000 cases the first year. Canada Dry is test-marketing canned Spur cola in the Phila- delphia area. In Rochester and Syracuse, N.Y., Pabst Brewing Co.'s soft-drink division launched a singing commercial campaign for "Tasty Tap-a-Cola in-the flat-top can." White Rock Corp. is selling canned root beer, lemon-lime and black-cherry pop in Los Angeles. In Chicago...
Most dealers prefer cans for the obvious reasons - less shelf space, no breakage, no bottle-handling and refunds. But there are still two big holdouts: Coca-Cola, with about half of U.S. soft-drink sales, and Pepsi-Cola, with about 12% of all sales. Pepsi tried cans in 1950 while Mack was still its boss, but abandoned them when some blew up because of the high carbonation. But if canned pop continues its fast growth, both Coke and Pepsi may have to change their minds...