Word: cola
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Dates: during 1950-1959
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...trainees spend weeks working in plants at every job involved in bottling, paste up posters, ride with salesmen on trucks delivering and selling Coca-Cola. They spend two weeks at Coca-Cola's central Production School in Atlanta, a minor university. At the end they are given a stiff three-hour exam (sample question: Describe briefly the process followed in cleaning and sterilizing syrup lines and syrup tanks...
Bums, Crocks & Scuffles. Choosing a bottler from among the applicants (at the moment, Coca-Cola is weighing more than 1,000 applications from all over the world), the Coca-Cola Export Corp. acts approximately like a fairy-tale king choosing a proper husband for his daughter...
...typical, recent case was the plea for a Coca-Cola bottling agreement filed by a Brazilian named Paulo Pereira Ignacio, who wanted to open a Coca-Cola plant in the town of Rio Preto (pop. 23,972). First of all, he had to have money to support his bride in the manner to which she was accustomed (i.e., enough capital to withstand any possible competition and to finance any possible expansion). Pereira Ignacio passed on that count-his father and he had already made millions in textiles and concrete. But the suitor must also measure up in character and honor...
...cases, he would need to allow 720 sq. ft. for the bottling room, 364 sq. ft. for the conference room, 152 sq. ft. for toilets, stairs, etc. The company also advised him and his staff what machines to buy (including water purification apparatus on which Coca-Cola insists) and how to run them. Typical was the matter of Bums, Crocks and Scuffles...
...things are said that can be written down on a blackboard, and few things are written down that can be expressed in a picture. Coke sales promotion men put out a slide film on any subject under Coca-Cola's sun (the way lesser men might toss off a memo). Often, a message is too important even for the screen and live drama is used: any good Coke sales promotion man is ready, like a veteran stock actor, to jump into any number of roles at the drop of a bottle...