Word: cola
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Dates: during 1960-1969
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...consumer product sales he was charged with at Colgate-Palmolive. Moving from second slot in an $800 million-a-year company to the top job in a less than $200 million-a-year corporation is a step that Mahoney considers a challenge. He claims no fear of Coca-Cola and Pepsi-Cola, Canada Dry's two higher-ranked competitors in the soft-drink field. Says he: "I'm used to competition from giants-like Procter & Gamble and Lever...
...Sofia, once the dreariest of East-bloc capitals, has already taken on a new vigor and vivacity. A burgeoning fleet of privately owned automobiles now dominates yellow-tiled Russki Boulevard, having driven into retirement the babushka-topped, overall-clad street cleaners who once were its only traffic. Red Coca-Cola trucks bustle about town, carting the bubbly produce from three local bottling plants. In such cafes as the Astoria and the Alenmak, where only two years ago the twist was a reform-school offense, big-beat music blares from well-stocked jukeboxes (current top hit: Get off of My Cloud...
...physiques have dwindled, psyches have flourished. With so much riding on every note, singers today tend to treat their voices like some strange visitor who, if not properly managed, will suddenly desert them. Birgit Nilsson lubricates her pipes with beer, Eileen Farrell quaffs warm Coca-Cola and follows it with burping exercises, Gwyneth Jones takes hot and cold showers and yawns a lot. The rage for eating raw garlic is so popular among German tenors (a cashew-sized sliver two hours before performing is supposed to strengthen the heart) that one indignant Italian soprano recently went onstage with an aerosol...
Sunshine Somewhere. Not everybody enjoys the colas, and the big drive now by U.S. companies is to take over another large foreign market for fruit-base drinks. Coca-Cola has the familiar orange-flavored Fanta, as well as orange Cappy, which is not seen in domestic markets. Pepsi has a line of fruit drinks called Mirinda. The global market has few seasonal fluctuations. When cold weather comes to Europe and Japan, the sun shines all the brighter in Australia and Africa. Says Britain's Lord Watkinson, whose Schweppes Ltd. is also a Pepsi bottler: "It doesn't rain...
Soft-drink manufacturers find occasional flat spots among the bubbles. Low-calorie drinks have yet to catch on abroad. Manufacturers are constantly concerned about tax increases by envious governments. Last week in Italy, the Chamber of Deputies voted to increase the cola tax from 5.2% to 15.6% in order to raise money for new schools. Another problem, with can and vending-machine sales still limited, is the shortage and high cost of glass bottles. In Uruguay, for instance, a soft drink costs 110 if consumed on the spot but 180 if the customer wants to take the bottle with...