Word: cola
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Dates: during 1960-1969
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...revolution of 1958, Venezuelans-fed up with ten years of police brutality-opted for heavily diluted police authority. Today, rather than one central police force, Caracas has six-all with different bosses and varying assignments. Cooperation is a sometime thing. Last week, after four men held up a Pepsi-Cola warehouse seven miles outside Caracas, an employee pursuing them down the highway stopped at a police checkpoint. "We have nothing to do with that," said the cop on duty. "Go to the technical judicial police." A few months ago, two prowl cars from different forces apparently answered the same call...
...turned out to be Margaret McConnell, a fashion artist for Marshall Field's department store and a top photographer's model (she was the Coca-Cola girl of the period and the first girl to appear in a color photograph for Camel cigarettes). It was two months more before Pereira managed to start a conversation with her on a bus, and four years after that they were married. Today they have a son and a daughter: Bill Jr., 25, and Monica...
...Your article on low-calorie soft drinks [Aug. 9] was unfortunately incomplete-you omitted mentioning the bestseller in the field. The big news, as everybody in the industry knows, is Diet-Rite Cola-by far the biggest seller and most widely distributed. Diet-Rite Cola, alone, at present projections, will sell in 1963 the 50,000,000 cases you predicted for the entire industry. Parent Royal Crown Cola Co. already has more than 360 bottlers producing this product...
...calories removed. Sales of low-calorie soft drinks will double in 1963 to $200 million, accounting for 7% of the soft-drink market. Some 400 plants are bottling artificially sweetened* drinks that have 1 to 3 calories a glass instead of the usual 60. This year, for example, Coca-Cola has launched "Tab" cola and Pepsi-Cola has introduced its "Patio" family of five different flavors. Both companies report that the low-calorie beverages have not cut sales of the con ventional colas; instead they have lured customers who seldom before bought soft drinks. Though distribution expenses run high, sugar...
Scheduled to go before the cameras soon is a Frank Sinatra Enterprises epic obligingly titled (in return for a Pepsi-Cola national publicity plug) For Those Who Think Young. The stars are Sinatra and Martin-not Frankie and Dean, oddly, but a pair called Nancy and Claudia. Nancy is 23, Claudia 19, and the very thought of their names in lights makes the whole Clan feel...