Word: cola
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Dates: during 1960-1969
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...Coca-Cola, whose secret ingredient, called 7-X, is shipped to Coke bottlers all over the world; its exact proportions defy successful analysis by such modern techniques as chromatography and infra-red spectrum analysis...
Many of the secret formulas evolved by accident or were intended for other uses than they are put to today. Angostura Bitters were first brewed as a remedy for tropical stomach disorders and an antidote for scurvy. Coca-Cola began as a headache remedy. Biotherm, a popular European secret beauty preparation that is now spreading to U.S. cosmetic counters, was born when a French physician discovered plankton on the water of his sulphur bath at Aix-les-Bains. The first four-gallon barrel of Worcestershire sauce brewed up in Lea & Perrins' chemist shop tasted so bad that...
...since World War II. Picked as president of Riken Sensitized Paper Co. when the U.S. broke up the Riken cartel after the war, Ichimura made it Japan's biggest photocopying-machine producer. He rapidly moved into manufacturing cameras and watches, set up a lingerie factory, won a Coca-Cola franchise, and last month opened a ten-story ladies' apparel store on Tokyo's Ginza. Ichimura attributes his unusual career to an equally unusual source: "a Great Sulk" that began when, at 15, he was refused money to attend an acrobatic show-and ended only when he decided...
...task force working on the cover story in France was mobilized by Paris Bureau Chief Curtis Prendergast ("It was a week of sweat, sandwiches and Coca-Cola"), who handled the broad assessment of the situation himself, while assigning Correspondents Judson Gooding to report on the French political temper, Jeremy Main on the effects in NATO, James Wilde on the French business reaction, Godfrey Blunden on an analysis of the Soviet view. Their files, along with reports from TIME bureaus in Washington, Bonn, London and Rome, poured into New York, where Writer Robert McLaughlin, with the aid of Researcher Vera Kovarsky...
Berlitz & Button-Downs. Some U.S. businessmen, of course, have been looking abroad for quite some time: Coca-Cola, Caterpillar Tractor, National Cash Register and Colgate-Palmolive get 40% or more of their sales abroad, and their trademarks are as recognizable abroad as at home. The armies of American executives who became global commuters in 1962 helped to increase the volume of international air travel by 20%. From Scotland to Singapore, the button-down collar was as familiar a symbol of the footloose businessman as the carpetbag in the Reconstruction South. To welcome the new invaders, the Banco di Roma issued...