Word: cola
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Dates: during 1960-1969
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Born. To Angler Biddle Duke, 46, impeccable State Department Chief of Protocol, heir to an American Tobacco Co. fortune, who lost his third wife in a plane crash last year, and blonde, bubbly Robin Chandler Duke, 39, onetime boss of Pepsi-Cola's public relations department: a son; in Washington...
...20th. He grabbed choice lands and houses that struck his fancy, and jailed those owners who complained. He handled all the state funds, but never kept accounts or made a budget. The country had no daily newspaper, no long-distance phone, no credit system-not even a Coca-Cola plant. As nearly as anyone can estimate, Ahmad's annual income was about $16 million, his expenditures about $21 million. He raised money by adding charges to customs duties and levying internal tariffs on trucks and caravans. In times past, fertile Yemen, known as Arabia Felix, was the granary...
...nostalgia ("Our beer is 50 years behind the times"), hypochondria ("Take Geritol to end tired blood"), and the competitiveness of childhood ("Every boy wants a Remco toy"). Inevitably, the most heavily used selling themes turn on three aspects of existence that particularly fascinate Americans: youth, sex and romance. Pepsi-Cola, once typed in the public mind as a sweet, cheap drink ("Twice as much for a nickel, too'',), almost certainly owes much of its upsurge of recent years to being recast as the product "for those who think young.'' Marlboro cigarettes, which had previously sold mainly...
...Gifted with uncommon ability at convincing argument and a metabolism that enables him to step into a conference with a client daisy-fresh after 24 solid hours of work, Harper became president of McCann at 32. Since then he has personally won for his agency such accounts as Coca-Cola and Buick and has increased its worldwide billings 600% to $371 million last year-second only to Thompson. An Oklahoman who went to Andover and Yale, Harper is an inveterate theorist who has become the most cussed and discussed man in advertising by expanding McCann into a maze of separate...
...campaign for Embassy cigarettes brought him to the attention of Lorillard-where he spent three years before resigning "for reasons of health." When he was invited to take charge at D'Arcy in 1953, Ganger walked into a disaster: loss of the $10 million-a-year Coca-Cola account. But in a vigorous drive for new business, Ganger signed up Royal Crown Cola, has recently won Wildroot, Knox Gelatine and Plaid Stamps. With billings up to $87 million last year, Ganger beams: "We've nearly doubled our business in the past five years...