Word: cola
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Dates: during 1960-1969
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Craft and the Machine. Some admirers of the period value its creations for their sentimental value and assemble Mickey Mouse watches or Coca-Cola trays. More discerning buyers search for pieces of intrinsically good design. At its best, the style marks the first concentrated attempt to come to grips with the aesthetic challenges of the machine...
France's Perrier company has built an empire on water. Besides selling half of the roughly 2.5 billion bottles of mineral water that Frenchmen drink every year, it has the national franchise for Pepsi-Cola and is one of the largest makers of chocolate and other candy in France. Annual sales are $204 million. But when Perrier tried to expand its gastronomic conglomerate by growing big in the dairy industry, the ensuing spectacle resembled the script for a French farce...
...marketing efforts to preserve demand for their heavily promoted brands. From now on, many of the diet drinks will be sweetened by a sugar-saccharin compound that may contain 30 calories in eight ounces, compared with only one or two calories in a cyclamate drink and 105 in a cola sweetened with straight sugar. The revised drinks will, of course, be labeled "new," and printing on the package will note prominently that they contain no cyclamates...
Terribly Intuitive. Coca-Cola officials, caught unprepared by the ban, worked round the clock, preparing advertising copy and arranging to start production of a saccharin-sweetened syrup for Fresca, which will contain only two calories in eight ounces. "This was a jumping joint," says Charles W. Adams, senior vice president. "We got a lot of printers up in the middle of the night." PepsiCo, which began marketing a new Diet Pepsi the day the ban was announced, attributed its switch to a burst of altruism. Big ads in newspapers noted solemnly: the "Pepsi-Cola Company cannot in good conscience offer...
Diet drinks containing cyclamates must be removed from shelves by Jan.1. The announcement took some producers unaware. Instead of trying to fight the ban, Coca-Cola officials say that they are experimenting with other "formulations" for their Tab and Fresca diet drinks, and will probably switch to some other low-calorie sweetener. PepsiCo, which was obviously not caught napping, immediately announced that it will begin marketing within a few weeks cyclamate-free Diet Pepsi-Cola "with a touch of real sugar...