Word: cola
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Dates: during 1980-1989
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...other signs, as well, that indicate that the move was done on, purpose. One of the most obvious is all the talk about grocery stores not being able to stock both versions of Coke. The fact is that most people--even Gay Mullins, the Seattle man who formed Old Cola Drinkers of America--can't tell the difference between old Coke, new Coke, Pepsi, and motor oil. But if Coke can get twice the exposure on grocery store shelves (Pepsi's stronghold is grocery stores; Coke does better in fountains), the Atlanta-based bottling company is likely to sell twice...
Shish kebabs and steaks arrived quickly, along with watermelon and cans of Pepsi-Cola. "This is not our normal fare," muttered Tom Cullins of Vermont. Said another: "We lived on bread and water our first five days." There was a chorus of dissent. "Come off it," said a hostage, "it was better than that." The main complaint: their captors continually woke them up at ungodly hours to discuss the situation...
...company, American Ballet Theater. He speaks bravura English, full of vivid slang and the silly puns that Russians seem to love. "Let's see, how American am I?" he asks. "Well, I'm not a Yankee fan or a Forty-Niner, and I don't like Coca-Cola or pink shirts. But I love television, fast cars and corn. That's pretty American...
Scion of an aristocratic Cuban family, he studied chemical engineering at Yale and, after returning to his homeland in 1954, took a job with the Coca- Cola Co. Goizueta came to the U.S. permanently in 1961 to escape the Castro regime and counts himself one of the lucky Cuban refugees: "I had an education and a job." He became a citizen in 1969. Named president of Coca- Cola in 1980 and chairman of the board a year later, Goizueta, 53, now runs one of the most multinational of multinational corporations; other top officers are from Argentina, Germany, Italy and Mexico...
...little too serious for Dyson. "I have seen people engaged in heavy discussions on television about the new taste. People have to loosen up a bit." And it is all happening, quite by design, just when the summer season is about to begin and roughly 2 billion gal. of cola will be sipped, chugged or spilled. Dyson is convinced that his company has done the right thing at a time when Americans are "predisposed to change." Says he: "When the dust settles, we will be successful, and, well, I'm sorry, Coke is better." American consumers, of course, will have...