Word: cola
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Dates: during 1980-1989
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...first time in 99 years the taste of the world's best-selling soft drink has become a universal conversation topic, like the weather or money or love. Everyone has an opinion: some like the new Coke, some hate it, others do not care at all. Some believe Coca-Cola's strategists made the marketing coup of the decade, others call it a monumental blunder...
...complainers, not surprisingly, are popping off loudest. To them, changing the taste of the real thing was like tampering with motherhood, baseball and the flag. The new drink, they say, is nerdy and has none of the old Coke's snap. Executives at Coca-Cola headquarters in Atlanta say they get 1,500 calls a day, almost four times the normal volume. Most of the callers, says Coke, are "concerned." And how. "I hate the new stuff," says Sharlotte Donnelly, 36, an anthropologist in Cincinnati. "It's too sweet. It tastes like Pepsi." Says Wendy Koskela, 35, vice president...
...Mullins, 57, is too angry just to gripe. A Coke drinker for 50 years, he has formed an association in Seattle called the Old Cola Drinkers of America. The group's aim is to force Coca-Cola to switch back to the original + formula or at least release it to another bottler. Mullins first set up a hotline featuring a recorded pep talk: "Let's get Coca-Cola to start making the old Coke again." After receiving 60,000 calls, the line was disconnected last week. Mullins talks about filing a class action against the company, claiming that...
...company will transform the city's downtown park into a three-ring circus. Theme for the day: "Step right up to the greatest taste on earth." Coke will also be launching 25,000 red and white balloons, skywriters, banner-flying planes and a skyful of fireworks. Said Coca-Cola Spokesman Robert Hope in a moment of candor: "We're using every glitzy thing you can imagine...
...largely symbolic. To get it, Dole had promised New York's Alfonse D'Amato and Florida's Paula Hawkins, both Republicans, that he would offer an amendment knocking out any limitations on cost of living (COLA) increases for Social Security recipients. Warned Colorado Republican William Armstrong: "It's a killer amendment . . . a wrecker amendment. It sets the stage for unraveling the whole package." Dole offered the amendment even though he opposed it; he knew that Democrats were poised to introduce the same vote-getting measure and preferred to let Republicans take the credit. The COLA restoration carried...