Word: cola
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Dates: during 1980-1989
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Imagine, if you can, living someday in an America where nobody under the age of 40 can remember names like Pepsi-Cola or Ford or Howard Johnson's. Impossible! So on a drive from New York City to Washington not long ago, it seemed the most natural thing in the world to stop for lunch at the next Howard Johnson's. A hot dog and some French fries and a dish of maple-walnut ice cream. That was what one had been doing on the superhighway to Washington ever since it was built back at the dawn of the Republic...
...Gorbachev's reforms and initiatives--which include pulling out of Afghanistan, signing the INF, adopting hard-line budgeting, providing more and better consumer products and importing Coca-Cola, Billy Joel and openess--are themselves symptomatic of a dilemma which looms large in Kremlin minds. The Soviets are coming to grips with the fact that they cannot economically or politically afford to keep up the arms race and their policy of expansion at the expense of domestic priorities...
When Lamont Library opened in 1949, The Crimson described the then-futuristic building as a "Pepsi Cola bottling factory" outside and an "automat" inside...
...woman crusade has had dramatic results. Kimberly-Clark, McDonald's and Tambrands have asked their ad agencies to pull their commercials from Married. Coca-Cola has promised to screen future episodes. Says Rakolta: "It restores my faith in the big American product companies...
...carry the message, the ad agencies are signing up a host of aging TV and movie stars. Among the familiar faces: Wilford Brimley for Quaker Oats, Art Carney for Coca-Cola Classic, Barbara Billingsley and Jane Wyatt for Milk of Magnesia and Buddy Ebsen for McDonald's. Special modeling agencies have sprung up to meet the growing demand for mature actors for commercials. At the Ford agency, a division called Classic Woman offers a group of 30 models over age 40. Senior Class, a New York City agency started last year, books 200 men and women 50 to 80. Among...