Word: cola
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Dates: during 1980-1989
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...this was, of course, before the age when advertising began to hinge on what kind of person you would be if you used the product. You remember from the '60s those giddily idealistic United Nations-style Coca Cola ads, with 100 different races of people drinking frosty bottles of Coke and singing "I'd like to Teach the World to Sing in Perfect Harmony." Looking up from' Mission Impossible,' you felt that the next time you slugged down a pop, you would be joining hands with the oppressed people of the world...
DIED. Robert W. Woodruff, 95, former president and chairman of Coca-Cola, whose active association with the company spanned six decades until his retirement from the board last year, and whose leadership built a debt-ridden, one-product soda-fountain business into a giant multinational, making Coke a favorite in all but a few countries and merely one of the company's 250 products, which included flavor essences, citrus drinks and coffee; in Atlanta. Woodruff was also a prodigious philanthropist who gave away an estimated $350 million, much of it anonymously, to medicine, the arts and education...
...Coca-Colas mixed with cherry syrup for years were as much a part of the courtship ritual as convertibles, sock hops and holding hands. Yet the bottling company has never marketed its own version of the fountain concoction. Now it has made a better-late-than-never decision to put cherry Coke in bottles and cans, in its first flavored variation of the soft drink. When the company measured the popularity of several cola mixtures at the 1982 Knoxville World's Fair, cherry was more popular than lemon-, lime- and vanilla-flavored Cokes. Nonetheless, Coca-Cola will continue test-marketing...
Cherry Coke is the latest salvo in a tough marketing war among soft-drink makers. The new flavor could put a crimp in sales of Dr Pepper, which has a slight cherry flavor. Coca-Cola's current Pepper-type offering, called Mr. Pibb, has done poorly. This time the company hopes to ensure its new product's success by using the Coke label. It learned the magic of that name in 1983, when its diet Coke became an instant...
...simple way to reduce the future growth of Social Security benefits would be to modify the annual cost of living adjustment, restricting the automatic increase to the excess of inflation over 3%. Such a 3% threshold on the COLA would mean that benefits would rise by 1% if the inflation rate were 4%, by 2% if the rate were 5% and so forth. This would slow the growth of total benefits without denying anyone a Social Security benefit and without reducing the size of any retiree's monthly check...